How To Improve the Results Your Marketing Team Generates For You

Hiring a marketing team or a contractor to help you with your marketing can be a very scary thing: how do you know if paying them to help you get people to pay you is going to pay off? Do you [...]

How do you make social media effective for your business? (Maybe it’s not worth it.)

How do you use social media for your business? How do you make it effective–or is it a waste of time for your particular audience? There are a lot of different answers to this question. You [...]

If your design looks good but it’s still not doing much for your business, try this.

How I Stopped Wasting Time on Cheap Marketing and Tripled My Business With This One Experiment

In the last two decades, we’ve watched society transform with the evolution of technology and access to information. Transportation, communication, commerce, food, business, education…every [...]

How to Find a Professional Designer and Avoid a Nightmare Project

Maybe you’ve never hired a professional web or graphic designer before, or maybe you did and had a less-than-ideal experience. With your business perception and positioning at stake, you [...]

Do THIS, not THAT: Comparing the Web Homepage Design of 2 Accounting Firms

What makes a website “better” or more effective than another? I’ll explain with 2 web design examples from companies in the same industry. Specifically, I’ll focus on the [...]

How easy is it to leverage your knowledge and expand your business offerings with an online course?

How easy is it to leverage your knowledge and expand your business offerings by creating an online course for your audience? For example: 1. You could create a series of video lessons (they [...]

Does your customer want to stand out or blend in?

Is your customer wanting to stand out or blend in? Are you offering a product or service to someone that wants to be distinctive—to have the premium offer or the platinum service? Or are [...]

How to Design Your Brand Assets To Be More Effective With Your Audience

How can you make your brand assets more effective with your audience? This video walks through the questions I ask a client when we start working on a new design for their business, whether [...]

What’s more effective: betting on new trends or timeless standards?

The questions of “What are we going to see trending next year?” or “What’s going to change in the next 10 years?” are popular this time of year as we wrap up with the holiday season. [...]