How to Take a Screen Shot on a Mac

Thanks to macrumors.com for the tips!

 

 

Shortcuts

  • Command-Shift-3: Take a screenshot of the screen, and save it as a file on the desktop
  • Command-Shift-4, then select an area: Take a screenshot of an area and save it as a file on the desktop
  • Command-Shift-4, then space, then click a window: Take a screenshot of a window and save it as a file on the desktop
  • Command-Control-Shift-3: Take a screenshot of the screen, and save it to the clipboard
  • Command-Control-Shift-4, then select an area: Take a screenshot of an area and save it to the clipboard
  • Command-Control-Shift-4, then space, then click a window: Take a screenshot of a window and save it to the clipboard

Different versions of Mac OS X have different formats for screenshots.

  • Mac OS X 10.2 (Jaguar): jpg
  • Mac OS X 10.3 (Panther): pdf
  • Mac OS X 10.4 (Tiger) and later: png

 

From the Terminal

The screencapture command in the Terminal can also be used to capture screenshots, and is useful for scripts. Here is an example.

screencapture -iW ~/Desktop/screen.jpg





What You Need to Develop an Online Training Program or Course

You know what?

You’re a genius.

No, really. I’m not trying to sell you anything, either. I’m being serious.

Did you ever consider that you have a unique genius or skillset that many others don’t have? What would it be like to bottle up your expertise and present it to others in a training program or course?

With the technology available at our fingertips today, doing something like that is easier than ever before.

For example:

– You might be like one of my clients and own a chain of independent grocery stores. You’ve learned a thing or two about how to use social media to bring more people into your stores. What if you created a series of videos from PowerPoint presentations where you explain to other store owners how to do the same thing? You could make an introductory course and market specifically to them, knowing that you understand them in a unique way.

– You might be really good at socializing. You have an abundance of close, genuinely caring friends and make new friends easily. Whether for business or pleasure, you feel confident walking into any room at any time knowing you’ll walk out with 10 new connections. Why not outline a program where you could teach people how to start conversations, what to do in awkward silences, how to ask questions, how to follow up and stay in touch, etc.? You could market it to graduating university students, looking for jobs. Or sales people that don’t understand why people get turned off. Or to people that deal with depression.

– Perhaps you’re awesome at making jokes. Being witty, cracking people up and having a quick, funny response in almost any moment is a gift you’ve had since childhood. This could be a 6-week comedy course where you meet people on a group call every week and explain strategies for creating jokes and being funny. This would be ideal for people that have to do public speaking, sales people, real estate agents, parents…

Creating an online course or program is something you can do from the comfort of your home. You can put it out for the entire world to benefit (and to make a profit) by utilizing inexpensive online tools.

In this 10-minute video, I share 2 mind maps from a session with one of my coaching clients. I show you the strategy for creating and marketing you online program or course, plus have the 2 mind maps available for you to download for reference.

 


Watch “What You Need To Develop…” on the Tech Diva YouTube Channel

 

You can download the two mind maps I used in the video for your reference by right-clicking on the images below and selecting “Save Image As…” and save to your computer.
Mind Maps for Online CoursesFearwalk Virtual Training Mind Map

How To Make Tweetable Links In Your Blog

How To Make Tweetable Links In Your Blog

You may have noticed when reading articles on a blog that there are options to “tweet” specific lines of text on Twitter just by clicking a button. This is called a “tweetable link.”

A tweet able link is when you provide a way for people to click a link that will open up a new window for the person to post that link as a Twitter status update. The content is already provided for the, so all they need to do is click “Tweet” (or they can edit if they want to).

For example, you might see something like this in an article:

Studies show mobile friendly sites can improve customer engagement up to 85%. <Tweet This Statistic>

Why Make Tweetable Links?

If you’re posting quality content, people are often going to be compelled to share it. This is EXACTLY what you want, if you want to get your information or message out to be found by more people. Normally, you might see “share” buttons at the bottom or side of articles to share a link on Facebook, Twitter, Pinterest, Google+ or LinkedIn. However, people that use social media regularly might be more interested in sharing something specific from an article – not the whole article.

By providing a tweet able link, you’re making it easy for them to share a specific piece of content. Making your content easy to share is key to any content marketing strategy, which is part of an overall plan to drive traffic to your website.

What Do I Make Tweetable?

You can make anything tweet able, but you want to think about it from your reader’s perspective. What would make them look good if they tweeted it? Perhaps it’s a shocking statistic, a profound statement, a neat quote, specific facts or important points from your article.

You can pick one thing or 3-4 different things to make tweetable in your entire article. Too many things becomes distracting and overwhelming.

Here’s How To Make a Tweetable Link In Your Blog

Here’s a step-by-step tutorial for making a tweetable link in your blog:

    1.    Highlight the text within your article that you want to tweet and select “Copy” (CTRL-C). Tweets are limited to 140 character (including your shortened link) so your text can only be around 120-125 characters.

    2.    Use a service like Click To Tweet to convert your tweet into a shortened URL. Go to Click To Tweet and “Paste” (CTRL-V) your text into the tweet content box. Do not click Generate Link! yet.

   3.    You need to include a link back to your own website and article, but you need to shorten the link so that it doesn’t take up all of your available characters. You can use any shortening link service you wish. There’s one built in with services like HootSuite. There’s also other services like bit.ly that will shorten your URL for you.

 4.    You may want to edit your tweeted text to include some hashtags or perhaps your Twitter handle like, “via @techdivamedia

 5.    Click on Generate Link! and copy the custom URL you’re provided.

6.    Go back to your article and type in some text after your quote for your link, like, “Tweet This Statistic.”

7.    Highlight your new link text and make it a hyperlink using your formatting toolbar.

8.    When finished, you should have something like this:
Learn how to create your own tweetable links! <Tweet this!>

How easy is it to leverage your knowledge and expand your business offerings with an online course?

How easy is it to leverage your knowledge and expand your business offerings by creating an online course for your audience?

For example:

1. You could create a series of video lessons (they don’t need to be super long, just super content) explaining some common misunderstandings about your industry sector, or common mistakes customers can avoid.

2. You could make a series of videos with each answering a common FAQ—and cut down on time wasted answering this repeatedly for new clients.

3. You could make a “beginner” course as a front-end offer, to help deter people that aren’t serious in investing in your product or service.

4. You could create an online curriculum for training new staff members.

5. You could offer it as a “bonus” for people that purchase your product or service.

This month I’m helping a music teacher leverage his time by creating beginner courses and an online community. With the tools available online today, it’s easier than ever to incorporate this to boost your credibility and value to those you serve.

For example, you can use platforms like Teachable or Thinkific to upload videos, documents and resources for your future students. It’s FREE to set up. (You pay a % of sales instead of a monthly payment for the basic plan.) They offer tracking and analytics, plus a user-friendly interface for people to go through your content.

By having an online course(s), you can leverage your time as well as enhance the value of your existing offers by making the course a “baby step” towards the larger investment.

The key is knowing how to break down your knowledge into bite-size, teachable chunks. This is often the hardest part for people: being able to teach. It’s one thing to know how to do something, and quite another to know how to teach it effectively. If you can explain it to a 10-year old, that’s a great barometer to gauge if you can make a clear, succinct course out of your information.

I’ve worked with several clients in the past 3 years, from consultants to small businesses, to turn their knowledge into digital products. I worked with Eben Pagan for 4+ years coaching people on how to do this. It takes some patience to map out your curriculum and then record yourself teaching…but the end result generally makes it worth the investment of time up front.

Should you focus on SEO or paid ads when you launch a website?

So you get your new site launched…that’s awesome! But then you’re faced with how to get people to it.

There’s two ways: the paid way or the organic way.

The organic way involves improving your search engine optimization, sharing on social media, telling your friends, mailing your email list, reaching out to affiliates, etc.

The paid way involves creating ads on Facebook, Google, other websites, in print media, etc.

The organic way is a long-term strategy; the paid way is a short-term strategy.

Which is better? Which do you start with, especially if you don’t have limitless time and money to put into it (and who does?)?

In this video, I answer this common question: “should I focus on search engine optimization and hire someone to help me rank in Google…or instead put money into ads?”


Watch “Should you focus on SEO or paid ads when you launch a website?” on my YouTube Channel

Top Social Data Statistics You Can Use For Targeted Marketing

This is a guest post contribution from Daniel Clark, is a Software Developer, Digital Marketing Analyst and also a Technical Blogger.

As 2016 gets under way, it’s time for the management of all business organizations to sit down and chart new sales targets and profit goals for the year. But before getting to deep into that, it is very essential for the management of the business organizations to go through the business ‘happenings’ of 2015 so that they can get a clear picture of where they were right and what went wrong, and thereby make plans for 2016.

The foremost aspect that the management of any business organization needs to look at is the aspect of Marketing, or to be precise, Online Marketing. The management needs to review in detail the marketing figures of this year because only then will they be able to create their best and targeted online marketing strategy for the coming year.

So if you are looking for the top social data statistics of 2015 which you can use for your targeted marketing in the 2016, then here it is in detail. Read On…

 

Social Media Marketing:

About 80% of social media marketing companies or agencies in the world spent more on social media-based marketing this year as compared to year 2014.

The total number of new users on Instagram grew by about 50% in 2015.

40% of marketers worldwide generated leads from Twitter.

59% of Twitter users visited B2B brand websites.

95% of B2B marketers used the social media platform of LinkedIn to share industry-specific content.

68% of business organizations had a dedicated Social Media Team.

 

Email Marketing:

49% of marketers incorporated email marketing in their marketing strategy for the year 2015.

45% of people opened their email accounts on mobile devices.

Emails containing less content had the highest open and click rates.
Emails sent during night hours had the highest open rates.

Gmail was the most popular and the most used web mail client.

The Emails which contained more hyperlinks saw higher click rates.

 

Content Marketing:

23% of Companies had an Executive in their organization who was directly and solely responsible for the content marketing strategy of that organization.

43% of marketers produced fresh content regularly.

39% of marketers or online marketing company/agencies had a fixed and documented content marketing strategy.

The use of offline content such as Flyers, Brochures and Billboards by marketers for content marketing decreased by about 29%.

40% of marketers worldwide depended on referral marketing .

30% of marketers found producing fresh content difficult.

 

Search Engine Optimization (SEO):

Google made about 85 small and big changes in their search algorithm in just 3 years – 2011 to 2015.

65% of web traffic came from Organic Search.

Relevancy became one of the most important SEO factors as far as ranking on search engines is concerned.

70% of Companies integrated their SEO and Content Strategies.

55% of marketers came to believe that regular, relevant and fresh content creation is the most effective Search Engine Optimization tactic.

92% of marketers the world over adopted Search Engine Optimization (SEO).

 

Mobile Marketing:

People spent on an average 120 minutes daily on their mobile devices.

58% users rejected a poorly designed mobile site.

85% of internet users were smartphone owners.

More than 60% of smartphone users grabbed their smartphone device first thing in the morning after waking up.

About 25% Companies optimized their email design and thereby created a mobile responsive email template.

Mobile smartphone devices produced the highest “Add to Cart” rates as compared to desktop devices.

 

Web Design:

65% of market share was dominated by WordPress.

73% of web users left a website immediately because of poor web design.

48% of people waited for just 3 seconds for a web page to load before turning away.

Among the top 50 sites, only 22% sites used responsive web design.

47% of people claimed that web-navigation was difficult on mobile devices as compared to desktop devices.

73% of business organizations switched to a responsive design for their website.

 

Hence, if you are an entrepreneur or part of the management of any business organization, then take into account the above online marketing statistical highlights of the year 2015, and with the help of the stats, create the perfect targeted online marketing strategy for your organization and thus be a winner in the 2016!!

 
Author Bio:

Daniel Clark is a Software Developer, Digital Marketing Analyst and also a Technical Blogger. He is working with a leading Social Media Marketing Company in Brisbane since the last few years. He regularly shares articles about Digital Marketing and its importance in today’s world.