Want to add a team member to your Facebook page so that they can help edit, manage, post, moderate, advertise or analyze? I’ll show you how to give someone access and assign a page role for your Facebook Page in this video.
What makes a great YouTube custom thumbnail image? You want something that’s eye-catching, sure. If you’re using it as part of a marketing strategy, you also want something that’s cohesive and ties into your branding.
If you have a business where you offer a product or service or event or…anything, really…to the public, you gotta have a Facebook Page these days. Many times that’s how people search for information about local businesses, check out brands, etc. before they ever look for the business’ website.
Pages are how you connect with your fans, customers, and potential ones. Artists, public figures, businesses, brands, organizations and nonprofits use Pages to with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their News Feed.
This is an example of a Facebook Page:
You must first have a Facebook Profile. A profile is a place on Facebook where you can share information about yourself with those you want to connect with. It’s linked to an individual—not a business, group or entity. Even if you never post to your Facebook Profile, you need to create one in order to set up a Page.
Here’s how to set up a Facebeook Profile:
If you want to advertise or promote your business, you need to create a Page for it in order to do so.
Facebook has “Pages” and “Groups“. This sounds confusing, but the difference means whether you can use ads and promote (a Facebook Page) or whether you want to create a space for other people to post and share in conversation (a Facebook Group). You can adjust permissions for who posts to your Group, and you can create a group for anything — your family reunion, your after-work sports team, your book club, etc. Also, note: anyone can create a Page, but only official representatives can create a Page for an organization, business, brand or public figure.
1. Assuming you’ve set up a Facebook Profile, the next step is to create a page. Go to facebook.com/pages/create, or look for the link in your top navigation that says, “Create”.
2. Choose a Page type. I mostly use “Brand or Product” and then select the category, like Website, and type the name of the website.
3. Then I follow the remaining steps to set up the page
4. You can then add a profile photo and a banner, or skip until you have that later.
4. Click Continue and follow the on-screen instructions.
5. Facebook Facebook will prompt you to invite your current Facebook friends from your personal account to like your new business page. You can skip this if you want, though having some initial “likes” can provide a starting audience for your page and add credibility when people check out your Page and see the likes.
Why would you use YouTube and create a Channel to generate fresh leads for your business? Using video, you can share tips and ideas to build trust, credibility and rapport. It can be much, much faster than traditional SEO. It can also bring you more qualified leads, since people get a sense of who you are through your videos before they reach out to you.
Here’s a quick breakdown on how to optimize your YouTube Channel to its full potential using two real YouTube channel’s (College Essay Guy & Tripp Advice) as examples.
The same areas are noted and used for full optimization on both channels: banner/profile picture, Welcome video and description, playlists, and the “About” section. All of these key areas of a YouTube Channel can be used to help improve the growth of the channel and search results.
With your banner and profile picture, you want it to be clear to your audience what they can expect from your channel, but you also want to catch their eye. Make sure to make it attractive and bold enough to be noticed, but relatable and appropriate for your audience.
A “welcome” video is the next element to consider. People see this if they click to visit your channel for the first time(for example, if they click on your profile name after watching one of your YouTube videos). You don’t want to make your Welcome video too long, but definitely don’t miss this opportunity. Make sure to study up and watch other Welcome videos to get ideas. A 2-4 min intro of why you created the channel, what the viewer will get out of watching your videos and what step to take next will work great. Give a clear call-to-action at the end, like guiding them to watch another specific video on your channel.
Playlists are the next juicy component of YouTube Channel optimization. This is what really draws people to your channel and has them spend time reviewing your content. Make sure to take advantage of your keywords and split your videos up into helpful categories that guide your viewers to topics they might find interesting. This builds credit with Google and helps to get your videos recommended either after or next to other videos of related topics. This is a great way to get new viewers, fast!
Lastly, your About section: while you think it should be all about you, it’s not! Make sure you’re keeping in mind that this section is for your audience, not you. Tell them what your channel can bring to them and why they should stick around. Link your social media profiles and give your audience a clear call to action so they know where to go from there.
With all of this in mind, your channel will not only be found more easily through YouTube and Google, but you’ll also get more quality leads. Get not only viewers, but also future clients to see that your YouTube channel is more then videos, but a body of work that’s personal and shows who you are.
YouTube Channel Punchlist
Make it friendly/approachable and clear to understand
Clever Color: for example, Tripp Advisor tied in the color red of the “Subscribe” button into his banner- making it stick out and sending a clear message.
Should tell or show what the viewer is to expect
Optional: link other social media/websites/videos
Profile picture should be relevant to the channel purpose
Watch example “Welcome” videos to get ideas on how to create your Welcome video.
2-4 mins long and really captures what your channel’s about
Show what’s in it for them
Tell a little about you and your credibility
Guide them to another one of your videos, so they have clear direction where to go next
Your description shows on the home page, so make sure to optimize your description as well!
Ways to optimize description:
Link to other videos
Link to other materials/products
Link social medias
Make it relatable/appropriate for your audience!
Playlists are completely managed and customizable by you; and you can choose what playlists are shown on the Homepage of your YouTube channel
Group content into different categories so it’s easier for people to find specific videos
The longer people stay on your channel, the more YouTube ranks your channel as a quality resource, so your videos will be better optimized and will show up first in searches.
Keeps videos organized and more manageable for your audience
You can link playlists with similar content at the end of your other YouTube videos or in descriptions, then people will be led to watch more of your videos that are built in a playlist you create. (This also looks better to Google, who gives you more credit)
Create playlists off of your keywords- this separates your videos into topics, but also drives that optimization and your keywords help how your channels discovered.
Make it about your audience: write a description so that your audience knows what your channel is about and what they’ll get from it
Show how you are credible or what makes you “qualified”
Link in your other social media/websites
Give clear call to action: tell them where to go or what to do next
Optimize for keywords! Add in those keywords to help your SEO.
Look over other successful channels and note their video thumbnails.
Create a thumbnail template that is clean and eye-catching so that your videos can be noticed, and look cohesive on your channel with related thumbnail images.