Sizes 2020: Pixel Dimensions, Aspect Ratio, YouTube Videos, Screens, Social Media + Photo Sizes

Getting ready to shoot or export a video and wondering what ratio to use?
Here’s a list of pixel dimensions by aspect ratio.

 

Omnicalculator has an awesome tool you can use to find exactly what you need: Omnicalculator Aspect Ratio Tool

What are the most common photography, print, poster, flyer and outdoor ad sizes?

Best size for YouTube videos in 2020?

 

And the optimal social media image sizes…thanks to Hubspot for this great infographic!

How to Create a Facebook Page + The Difference Between a Page and a Group

If you have a business where you offer a product or service or event or…anything, really…to the public, you gotta have a Facebook Page these days. Many times that’s how people search for information about local businesses, check out brands, etc. before they ever look for the business’ website.

Pages are how you connect with your fans, customers, and potential ones. Artists, public figures, businesses, brands, organizations and nonprofits use Pages to with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their News Feed.

This is an example of a Facebook Page:

 

You must first have a Facebook Profile. A profile is a place on Facebook where you can share information about yourself with those you want to connect with. It’s linked to an individual—not a business, group or entity. Even if you never post to your Facebook Profile, you need to create one in order to set up a Page.

Here’s how to set up a Facebeook Profile:

 

 

If you want to advertise or promote your business, you need to create a Page for it in order to do so.

Facebook has “Pages” and “Groups“. This sounds confusing, but the difference means whether you can use ads and promote (a Facebook Page) or whether you want to create a space for other people to post and share in conversation (a Facebook Group). You can adjust permissions for who posts to your Group, and you can create a group for anything — your family reunion, your after-work sports team, your book club, etc. Also, note: anyone can create a Page, but only official representatives can create a Page for an organization, business, brand or public figure.

1. Assuming you’ve set up a Facebook Profile, the next step is to create a page. Go to facebook.com/pages/create, or look for the link in your top navigation that says, “Create”.

 

2. Choose a Page type. I mostly use “Brand or Product” and then select the category, like Website, and type the name of the website.

3. Then I follow the remaining steps to set up the page

4. You can then add a profile photo and a banner, or skip until you have that later.

 

 

4. Click Continue and follow the on-screen instructions.

5. Facebook Facebook will prompt you to invite your current Facebook friends from your personal account to like your new business page. You can skip this if you want, though having some initial “likes” can provide a starting audience for your page and add credibility when people check out your Page and see the likes.

 

How to Get Started Outsourcing

v
Watch “How to Get Started Outsourcing…” on YouTube

So if you have one little thing bugging you on your site and you want to get it fixed…but you’re not a programmer…where to you go to get that done? What if you want to find someone to build a site for you, but you want to get a bunch of bids to review for the best price? Or what if you want someone to do something else for you, like offer legal help or IT support? The answer is to outsource. Outsourcing is easy now with the help of sites like eLance.com, vworker.com and odesk.com.

Outsourcing online gives you access to literally a world of people that would love to help you. You get to review bids and portfolios, work history and ratings from other employers…and your money is totally safe. In this video, I talk about where to go to outsource and how to get started.

How to Optimize Your YouTube Channel To Look Pro Even If You Are A Beginner

Why would you use YouTube and create a Channel to generate fresh leads for your business? Using video, you can share tips and ideas to build trust, credibility and rapport. It can be much, much faster than traditional SEO. It can also bring you more qualified leads, since people get a sense of who you are through your videos before they reach out to you.

Here’s a quick breakdown on how to optimize your YouTube Channel to its full potential using two real YouTube channel’s (College Essay Guy & Tripp Advice) as examples.

The same areas are noted and used for full optimization on both channels: banner/profile picture, Welcome video and description, playlists, and the “About” section. All of these key areas of a YouTube Channel can be used to help improve the growth of the channel and search results.

With your banner and profile picture, you want it to be clear to your audience what they can expect from your channel, but you also want to catch their eye. Make sure to make it attractive and bold enough to be noticed, but relatable and appropriate for your audience.

A “welcome” video is the next element to consider. People see this if they click to visit your channel for the first time(for example, if they click on your profile name after watching one of your YouTube videos). You don’t want to make your Welcome video too long, but definitely don’t miss this opportunity. Make sure to study up and watch other Welcome videos to get ideas. A 2-4 min intro of why you created the channel, what the viewer will get out of watching your videos and what step to take next will work great. Give a clear call-to-action at the end, like guiding them to watch another specific video on your channel.

Playlists are the next juicy component of YouTube Channel optimization. This is what really draws people to your channel and has them spend time reviewing your content. Make sure to take advantage of your keywords and split your videos up into helpful categories that guide your viewers to topics they might find interesting. This builds credit with Google and helps to get your videos recommended either after or next to other videos of related topics. This is a great way to get new viewers, fast!

Lastly, your About section: while you think it should be all about you, it’s not! Make sure you’re keeping in mind that this section is for your audience, not you. Tell them what your channel can bring to them and why they should stick around. Link your social media profiles and give your audience a clear call to action so they know where to go from there.

With all of this in mind, your channel will not only be found more easily through YouTube and Google, but you’ll also get more quality leads. Get not only viewers, but also future clients to see that your YouTube channel is more then videos, but a body of work that’s personal and shows who you are.

 

YouTube Channel Punchlist

Banner/Profile

  1. Make it friendly/approachable and clear to understand
    1. Clever Color: for example, Tripp Advisor tied in the color red of the “Subscribe” button into his banner- making it stick out and sending a clear message.
  2. Should tell or show what the viewer is to expect
  3. Optional: link other social media/websites/videos
  4. Profile picture should be relevant to the channel purpose

Welcome Video

  1. Watch example “Welcome” videos to get ideas on how to create your Welcome video.
  2. 2-4 mins long and really captures what your channel’s about
    1. Show what’s in it for them
    2. Tell a little about you and your credibility
    3. Guide them to another one of your videos, so they have clear direction where to go next
    4. Your description shows on the home page, so make sure to optimize your description as well!
      1. Ways to optimize description:
        1. Link to other videos
        2. Link to other materials/products
        3. Link social medias
        4. Make it relatable/appropriate for your audience!

Playlists

  1. Playlists are completely managed and customizable by you; and you can choose what playlists are shown on the Homepage of your YouTube channel
  2. Group content into different categories so it’s easier for people to find specific videos
    1. The longer people stay on your channel, the more YouTube ranks your channel as a quality resource, so your videos will be better optimized and will show up first in searches.
    2. Keeps videos organized and more manageable for your audience
  3. You can link playlists with similar content at the end of your other YouTube videos or in descriptions, then people will be led to watch more of your videos that are built in a playlist you create. (This also looks better to Google, who gives you  more credit)
  4. Create playlists off of your keywords- this separates your videos into topics, but also drives that optimization and your keywords help how your channels discovered.

About Description

  1. Make it about your audience: write a description so that your audience knows what your channel is about and what they’ll get from it
  2. Show how you are credible or what makes you “qualified”
  3. Link in your other social media/websites
  4. Give clear call to action: tell them where to go or what to do next
  5. Optimize for keywords! Add in those keywords to help your SEO.

Video Thumbnails

  1. Look over other successful channels and note their video thumbnails.
  2. Create a thumbnail template that is clean and eye-catching so that your videos can be noticed, and look cohesive on  your channel with related thumbnail images.

Examples of Great YouTube Channel Art Banner Ideas

When I discover a video I like on YouTube, I usually want to know who’s behind it. Often I’ll click on the Channel name to see what else they have in their video library. This takes me to their YouTube Channel page, where I’ll see its channel art — the horizontal banner displayed across the top of the user’s YouTube channel. Ideally, this is well thought out and consistent with good design and clean branding.

A YouTube channel banner will be shown in different dimensions depending on the device where it is being viewed. For example, a banner might have different dimensions when viewed on a TV, desktop, or mobile device.

Google recommends these YouTube banner dimensions:

Recommended: 2560 x 1440 px
Minimum for upload: 2048 x 1152 px
Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
Maximum width: 2560 x 423 px
File size: 4MB or smaller

This can help you visualize how it will display depending on where it’s viewed:

 

Source: Google

 

So what makes a great banner? What do you put in it to make sure your channel looks unified, and your YouTube channel page overall is clean and professional?

Here are 3 examples of YouTube Channel Art banners with different types of content and audiences to give you ideas:

 

How To Make Tweetable Links In Your Blog

How To Make Tweetable Links In Your Blog

You may have noticed when reading articles on a blog that there are options to “tweet” specific lines of text on Twitter just by clicking a button. This is called a “tweetable link.”

A tweet able link is when you provide a way for people to click a link that will open up a new window for the person to post that link as a Twitter status update. The content is already provided for the, so all they need to do is click “Tweet” (or they can edit if they want to).

For example, you might see something like this in an article:

Studies show mobile friendly sites can improve customer engagement up to 85%. <Tweet This Statistic>

Why Make Tweetable Links?

If you’re posting quality content, people are often going to be compelled to share it. This is EXACTLY what you want, if you want to get your information or message out to be found by more people. Normally, you might see “share” buttons at the bottom or side of articles to share a link on Facebook, Twitter, Pinterest, Google+ or LinkedIn. However, people that use social media regularly might be more interested in sharing something specific from an article – not the whole article.

By providing a tweet able link, you’re making it easy for them to share a specific piece of content. Making your content easy to share is key to any content marketing strategy, which is part of an overall plan to drive traffic to your website.

What Do I Make Tweetable?

You can make anything tweet able, but you want to think about it from your reader’s perspective. What would make them look good if they tweeted it? Perhaps it’s a shocking statistic, a profound statement, a neat quote, specific facts or important points from your article.

You can pick one thing or 3-4 different things to make tweetable in your entire article. Too many things becomes distracting and overwhelming.

Here’s How To Make a Tweetable Link In Your Blog

Here’s a step-by-step tutorial for making a tweetable link in your blog:

    1.    Highlight the text within your article that you want to tweet and select “Copy” (CTRL-C). Tweets are limited to 140 character (including your shortened link) so your text can only be around 120-125 characters.

    2.    Use a service like Click To Tweet to convert your tweet into a shortened URL. Go to Click To Tweet and “Paste” (CTRL-V) your text into the tweet content box. Do not click Generate Link! yet.

   3.    You need to include a link back to your own website and article, but you need to shorten the link so that it doesn’t take up all of your available characters. You can use any shortening link service you wish. There’s one built in with services like HootSuite. There’s also other services like bit.ly that will shorten your URL for you.

 4.    You may want to edit your tweeted text to include some hashtags or perhaps your Twitter handle like, “via @techdivamedia

 5.    Click on Generate Link! and copy the custom URL you’re provided.

6.    Go back to your article and type in some text after your quote for your link, like, “Tweet This Statistic.”

7.    Highlight your new link text and make it a hyperlink using your formatting toolbar.

8.    When finished, you should have something like this:
Learn how to create your own tweetable links! <Tweet this!>

Google Analytics vs. Piwik

v
Watch “Google Analytics vs. Piwik” on YouTube

Are you planning to install or do you use Google Analytics on your website? The results focus on one search engine…and it’s owned by Google. To get results from all search engines and see a comprehensive, simple display of your analytics, you might want to consider Piwik.