How do you use social media for your business? How do you make it effective–or is it a waste of time for your particular audience? There are a lot of different answers to this question. You might wonder if you really need to invest time or resources into keeping up social media profiles (or paying someone to do it for you), even though it’s common to hear that it’s something that “every business needs to have” to be relevant.

I don’t believe it’s a clear cut answer for everyone, and I think it could certainly be a waste of resources for some people. So how do you decide how much to put into it, or what to share if you decide you want to be active?

In this video, I offer my opinion on this, based on working with small businesses, startups, consultants and solopreneurs. My answer isn’t a fit for everyone, but I don’t believe ANY answer about marketing is. 🙂

I’d love to know what you think in the YouTube comments.