How to Create a Facebook Page + The Difference Between a Page and a Group

If you have a business where you offer a product or service or event or…anything, really…to the public, you gotta have a Facebook Page these days. Many times that’s how people search for information about local businesses, check out brands, etc. before they ever look for the business’ website.

Pages are how you connect with your fans, customers, and potential ones. Artists, public figures, businesses, brands, organizations and nonprofits use Pages to with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their News Feed.

This is an example of a Facebook Page:


You must first have a Facebook Profile. A profile is a place on Facebook where you can share information about yourself with those you want to connect with. It’s linked to an individual—not a business, group or entity. Even if you never post to your Facebook Profile, you need to create one in order to set up a Page.

Here’s how to set up a Facebeook Profile:



If you want to advertise or promote your business, you need to create a Page for it in order to do so.

Facebook has “Pages” and “Groups“. This sounds confusing, but the difference means whether you can use ads and promote (a Facebook Page) or whether you want to create a space for other people to post and share in conversation (a Facebook Group). You can adjust permissions for who posts to your Group, and you can create a group for anything — your family reunion, your after-work sports team, your book club, etc. Also, note: anyone can create a Page, but only official representatives can create a Page for an organization, business, brand or public figure.

1. Assuming you’ve set up a Facebook Profile, the next step is to create a page. Go to, or look for the link in your top navigation that says, “Create”.


2. Choose a Page type. I mostly use “Brand or Product” and then select the category, like Website, and type the name of the website.

3. Then I follow the remaining steps to set up the page

4. You can then add a profile photo and a banner, or skip until you have that later.



4. Click Continue and follow the on-screen instructions.

5. Facebook Facebook will prompt you to invite your current Facebook friends from your personal account to like your new business page. You can skip this if you want, though having some initial “likes” can provide a starting audience for your page and add credibility when people check out your Page and see the likes.


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