How can you make your brand assets more effective with your audience? This video walks through the questions I ask a client when we start working on a new design for their business, whether it’s a website, brochure, landing page, brochure, etc. These questions are to help me understand who we are designing for.

For example, if I’m designing a landing page for a fitness product for an audience of 28 year old ladies, I’ll choose different images, typefaces and messaging than I would if the product is for 55 year old ladies.

I hope these questions help you work with a designer or enhance the designs you create for your business so they’re even more compelling to your audience.