create a connection to your audience
My marketing support is best suited for B2C products and services, focusing on finding the most efficient channels and strategy for reaching your target audience.
Experience has shown me that there is no “one size fits all” answer to creating a marketing strategy for a business. What works for one company and their audience depends on a variety of factors, many of which are not immediately obvious.
As a result, I support different clients in different ways their marketing. It’s a collaboration that evolves over time as we iterate.
Note: Marketing support follows the initial Digital Strategy Blueprint phase. Once I’ve become familiar with your particular business and target audience, I’ll propose a digital marketing plan. Because there’s no one-size-fits-all solution, I want to ensure I can offer options and recommendations that I believe can help you meet your goals.
I can help you…
• develop and execute an inbound marketing plan
• support with content marketing (e.g. ghostwrite & edit articles for you to publish on your blog, LinkedIn, Medium or other content platforms)
• plan, storyboard or script, film and edit videos for your YouTube, LinkedIn and/or Facebook profile
• co-create, write, design and/or produce “lead magnet” content to generate prospects
• co-create, write & implement email marketing funnels
• storyboard, design & produce digital training and course material
• clarify your brand personality and social media strategy & help create an efficient system for publishing
• I have over a decade of experience coaching and advising entrepreneurs, service providers and small business owners across publishing, consulting, software, healthcare and more with digital marketing
• My technical experience enables me to appraise your options and offer input on the systems that will help you achieve your goals efficiently and effectively
• I collaborate with you to create a strategy that grows and adapts with your business instead of a rigid plan