Simon & Leroy LLC have started fresh with branding, website design and brand assets to launch their new consulting practice based in the US Virgin Islands. However, their expertise and services aren’t limited to the USVI; they wanted their new brand to be competitive with other consulting agencies in the US. Their specialty is working with companies or organizations dealing with management, HR or employee engagement challenges as well as those in crisis trying to recover from unexpected hurdles (i.e. rebuilding after a natural disaster or media fallout).

The client specified they wanted to look modern and clean in their branding, offering a sense of assurance. They also liked the color orange; running with this, I went with a bold design to stand out among competitors. I chose the black/white/grayscale for the stark contrast to the energizing splash of orange. This static image shows the vertical left side navigation for a contemporary twist; as a user scrolls down the page, the vertical side navigation stays constant on the left.


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