A new salon entering an area with other salons, we designed Simply Be.YOU.tiful to speak to a certain audience in the client’s target area. Her base of existing clients was solid from her reputation in the area, but to attract new ones, she needed a differentiator.

Positioning as modern and casual but also creative and experimental, she found her niche in the market due to building an active social media presence, using online tools with offline traditions and choosing branding to emphasize the modern approach.

Related Projects