BRANDING, PRINT

Challenge: new business wanting to stand out in affluent suburban farmers’ market Target audience: mostly hipsters, young professionals and young families

Story: grass-roots, rural family farm owners that moved from the city to connect to their food and community

Positioning: playful, with gratitude to the animals that feed us. Hens’ names are printed on cartons to increase awareness of the lives that provide nourishment.

 

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