How to Optimize Your YouTube Channel To Look Pro Even If You Are A Beginner

Why would you use YouTube and create a Channel to generate fresh leads for your business? Using video, you can share tips and ideas to build trust, credibility and rapport. It can be much, much faster than traditional SEO. It can also bring you more qualified leads, since people get a sense of who you are through your videos before they reach out to you.

Here’s a quick breakdown on how to optimize your YouTube Channel to its full potential using two real YouTube channel’s (College Essay Guy & Tripp Advice) as examples.

The same areas are noted and used for full optimization on both channels: banner/profile picture, Welcome video and description, playlists, and the “About” section. All of these key areas of a YouTube Channel can be used to help improve the growth of the channel and search results.

With your banner and profile picture, you want it to be clear to your audience what they can expect from your channel, but you also want to catch their eye. Make sure to make it attractive and bold enough to be noticed, but relatable and appropriate for your audience.

A “welcome” video is the next element to consider. People see this if they click to visit your channel for the first time(for example, if they click on your profile name after watching one of your YouTube videos). You don’t want to make your Welcome video too long, but definitely don’t miss this opportunity. Make sure to study up and watch other Welcome videos to get ideas. A 2-4 min intro of why you created the channel, what the viewer will get out of watching your videos and what step to take next will work great. Give a clear call-to-action at the end, like guiding them to watch another specific video on your channel.

Playlists are the next juicy component of YouTube Channel optimization. This is what really draws people to your channel and has them spend time reviewing your content. Make sure to take advantage of your keywords and split your videos up into helpful categories that guide your viewers to topics they might find interesting. This builds credit with Google and helps to get your videos recommended either after or next to other videos of related topics. This is a great way to get new viewers, fast!

Lastly, your About section: while you think it should be all about you, it’s not! Make sure you’re keeping in mind that this section is for your audience, not you. Tell them what your channel can bring to them and why they should stick around. Link your social media profiles and give your audience a clear call to action so they know where to go from there.

With all of this in mind, your channel will not only be found more easily through YouTube and Google, but you’ll also get more quality leads. Get not only viewers, but also future clients to see that your YouTube channel is more then videos, but a body of work that’s personal and shows who you are.

 

YouTube Channel Punchlist

Banner/Profile

  1. Make it friendly/approachable and clear to understand
    1. Clever Color: for example, Tripp Advisor tied in the color red of the “Subscribe” button into his banner- making it stick out and sending a clear message.
  2. Should tell or show what the viewer is to expect
  3. Optional: link other social media/websites/videos
  4. Profile picture should be relevant to the channel purpose

Welcome Video

  1. Watch example “Welcome” videos to get ideas on how to create your Welcome video.
  2. 2-4 mins long and really captures what your channel’s about
    1. Show what’s in it for them
    2. Tell a little about you and your credibility
    3. Guide them to another one of your videos, so they have clear direction where to go next
    4. Your description shows on the home page, so make sure to optimize your description as well!
      1. Ways to optimize description:
        1. Link to other videos
        2. Link to other materials/products
        3. Link social medias
        4. Make it relatable/appropriate for your audience!

Playlists

  1. Playlists are completely managed and customizable by you; and you can choose what playlists are shown on the Homepage of your YouTube channel
  2. Group content into different categories so it’s easier for people to find specific videos
    1. The longer people stay on your channel, the more YouTube ranks your channel as a quality resource, so your videos will be better optimized and will show up first in searches.
    2. Keeps videos organized and more manageable for your audience
  3. You can link playlists with similar content at the end of your other YouTube videos or in descriptions, then people will be led to watch more of your videos that are built in a playlist you create. (This also looks better to Google, who gives you  more credit)
  4. Create playlists off of your keywords- this separates your videos into topics, but also drives that optimization and your keywords help how your channels discovered.

About Description

  1. Make it about your audience: write a description so that your audience knows what your channel is about and what they’ll get from it
  2. Show how you are credible or what makes you “qualified”
  3. Link in your other social media/websites
  4. Give clear call to action: tell them where to go or what to do next
  5. Optimize for keywords! Add in those keywords to help your SEO.

Video Thumbnails

  1. Look over other successful channels and note their video thumbnails.
  2. Create a thumbnail template that is clean and eye-catching so that your videos can be noticed, and look cohesive on  your channel with related thumbnail images.

Does your customer want to stand out or blend in?

Is your customer wanting to stand out or blend in?

Are you offering a product or service to someone that wants to be distinctive—to have the premium offer or the platinum service?

Or are you offering a product or service to someone that wants to fit in, to be part of the social group they admire or feel comfortable with?

The answer to this question determines how you talk about what you’re offering. You’re either:

  1. Illuminating how your product will improve their status, or give them an above-average experience.
  2.  Ensuring how your product will make them fit in or join the party they want to be part of.

If you aren’t sure what your customer wants, you’re likely to blend in with every other media message competing for attention. Your message will be general and non-specific. Worse, your message will be about YOU and not about THEM.

Imagine what your customer thinks will happen if they invest in your product or service. Think about your existing customers and what they appreciate about what you offer. Are they standing out or are they blending in?

Either way, it’s an important distinction that will help YOU stand out to your next customer—or be lost to your competitor that understands them better than you do.

How to make videos for your marketing that don’t suck

Do you want to make more videos for your marketing and YouTube channel—but feel awkward in front of the camera?

I know from my own experience and working with clients to build YouTube channels, it can be challenging to create a presentation that’s engaging and authentic while also showcasing your expertise for potential new clients.

In this video, I have 4 tips for you to help improve your own video marketing:

1 Practice
2 Make an outline of key talking points, then draw it together at the end for a conclusion
3 Consider using slides for the visual and narrating with your voice
4 Consider having someone else join you, to interview you or to create a dialog so you’re not front-facing directly into the camera

By experimenting with recording yourself, even if you don’t show anyone, you’ll be able to hear and see yourself in a new way. It can greatly (and quickly) improve your speaking cadence, your enunciation and your clarity.

Thank you for watching! I’d love a “thumbs up” if you thought this was helpful. It lets me know what’s most valuable to share to help you do more of the work you love, with the people you want to work with.

 

How to Make Your Website Great Before You Design It

You can hire a designer to create a nice-looking site, but is there anything you can do before that to make your website WORKS with your ideal audience? YES!

In this video I walk you through the initial stages of my project process when I work on a new design. I start with creating “stylescapes”—a collage of design elements (images, colors, brand labels, products) that the target customer is familiar with. This helps both my client and I see who we’re designing for. It also influences color, typeface and image choices when I get to the design mockups.

Next, I create a wireframe or user flow map so we can see the hierarchy of information presented on the new site. This clarifies the lead generation funnel and how to get a website visitor from landing on your site to contacting you or making a purchase.

After these two steps, then I move to the design phase and create homepage mockups. By this point, I know who we’re designing for and have a better idea of what might resonate with them.

This process has helped me repeatedly create successful websites my clients love. Please let me know what YOUR process is like in the comments below!

THANK YOU for liking the video with a thumbs up if this was useful.

 

How Effective Is Social Media for Your Business?

Social media appears to be a force to be reckoned with online. However, it can also be a huge waste of time and resources. How do you know whether it’s appropriate for your business, and what do you post about?

I recorded a 10-minute video to show you the trends of what I’m seeing working online. In this video I discuss 4 major platforms with examples from highly popular social media accounts, and what they’re doing that’s working.

 


Watch “How Effective is Social Media…” on the Tech Diva YouTube Channel

How Google Determines How to Rank Your Website

Awesome infographic from Neil Patel on his Quicksprout blog on what Google looks for when ranking your website, in case you’re curious why your competitor is getting traffic but you aren’t. (If you haven’t checked out his blog, it’s fantastic if you like to geek out on online marketing stuff.)

How Google Determines Where to Rank Your Website
Courtesy of: Quick Sprout

Talking Marketing with Billye Thompson

Today I had the pleasure of being interviewed by an entrepreneur and consultant, Billye Thompson. Billye has a new podcast designed to help small business owners and entrepreneurs called The Entrepreneur’s Edge.

In this 45-minute interview, Billye digs into asking me about trends in online marketing for those wanting to advertise and grow their customers, whether online or offline.

We discuss:
    •    the 3 main ways I see working best to drive traffic to a website
    •    how to best leverage paid vs. free traffic channels
    •    how to make the most out of Google Ads
    •    how to make the most out of Facebook Ads
    •    publishing books on Kindle and why you might want to
    •    getting people to sign up to your mailing list and why you want one
    •    2 key ways to set yourself apart from your competitors
    •    ways to approach social media
    •    how to find great help inexpensively to help you do all of these things

At the very end, my power cut out and it chopped off the last 30 seconds as Billye was saying thank you…but the juiciness is all here.

You can listen to it here from SoundCloud: https://soundcloud.com/techdiva-1/interview-with-billye-thompson

 

 

 

4 Juicy Tips From an Interview With Andréa Albright

I just came from hosting a live webinar where I interviewed the highly successful internet marketer, Andréa Albright-Benson.

Andréa Albright-Benson began her online marketing career in 2006. Using her own personal weight loss success story, she has gone on to inspires hundreds of thousands of women to lose weight in a natural, safe and healthy way. Today, she runs programs around her popular weight loss website, AmazingBodyNow.com.

In 2012, Andréa and her husband Jon Benson, creator of the multimillion dollar marketing phenomenon known as “video sales letters”, launched 3XVSL.com. This is now the premiere copywriting and video salesletter training course in the world for online marketers.

I had multiple take-aways from this interview, and I wanted to share my 4 top ones with you:

1. Andréa has built her business from scratch, learning the technology she needed to build what she wanted, studying marketing and understanding her market. She shared that she’s always been driven by her passion to put an end to childhood obesity. I could hear the tone of her voice, and really got that she has a, “Why”.

It’s what Simon Sinek speaks of in his TED talk, “Start With Why”.
(You can see that on YouTube here: http://youtu.be/sioZd3AxmnE )

2. Andréa said her success in building online businesses has come from understanding that in order to grow a business, you need to implement systems. More than marketing and expertise, if you don’t have systems to support you, your business will get lost in the chaos, putting out daily fires instead of growing.

This same idea is illustrated beautifully in Sam Carpenter’s book, “Work the System: The Simple Mechanics of Making More and Working Less”.

(You can check it out here on Amazon: http://www.amazon.com/Work-System-Mechanics-Working-EDITION/dp/160832253X)

3. I asked Andréa what her typical day is like, and how she leverages her time to be as effective and productive as possible. She revealed that every morning, she asks herself, “What are my top 3 things that will create the most value today?” and then does whatever she needs to do to arrange her schedule to get them done.

The highest leverage activities for any entrepreneur or aspiring business owner mostly boils down to 3 areas: marketing, creating content and building relationships.

4. Finally, Andréa said that many people make the mistake of creating a product or offering a service BEFORE checking to see if that’s what their market wants. She said she never creates a new product without surveying her customers or mailing list and asking them what they want support with.

Her goal isn’t to be an elite expert on a specific topic but instead to figure out what her audience wants and then deliver it to them. Sounds simple, but it’s one of the principles new businesses ignore the most.

I often hear a protest to this, usually something along the lines of, “Well, Apple didn’t ask people if they wanted iPods. They made them and people bought them.”

Yes…BUT.

Apple was so dialed into their top customers and what they were passionate about–design, convenience, expression, etc–that they knew how to create a product they would want and craft the marketing message to sell it to them.

So, I’d love to hear from you.

What’s YOUR “why”?
What are the top 3 things you can do to create value in your business (or in the world)?

And, if you’re building your website, have you checked in with your audience to know what they want and how they want to get it?

Leave a comment below…I love hearing from you.

I’m on your team,
Chelsea

The Tech Diva

 

Google Hummingbird Update in Layman’s Terms

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. Because this is a completely new algorithm and the first complete overhaul in over 3 years, it’s worth understanding what has changed.

First, let’s clarify a few things:

What’s a “search algorithm?”
That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using, one that Google says should return better results.

When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, there was a huge change called “Caffeine”. But that was a change mostly meant to help Google better gather information (indexing) rather than sorting through the information.

What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?
Panda, Penguin nd other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda.

What type of “new” search activity does Hummingbird help?
“Conversational Search” is one of the biggest examples Google has given as an answer.  Due to the increase in mobile devices, many people now speak their searches–or they use search when they are out and about.


Example: “What’s the closest place to buy the iPhone 5s to my home?” 
A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.


Hummingbird should better focus on the meaning behind the words. It should better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

For example (these are Google’s examples):

A search for “acid reflux prescription” used to list a lot of drugs, which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs.


A search for “pay your bills through citizens bank and trust bank” used to bring up the home page for Citizens Bank but now should return the specific page about paying bills.

Now, for the question that pertains to you and your website:

What does Google’s Hummingbird update mean for SEO?

Hummingbird concentrates on whole queries rather than individual words. This means that it will have obvious implications on pages that utilize long-tail keywords. Hummingbird will be looking at search strings of three, four, five, or more words and rather than breaking these down it will provide results for the whole search string.

Long-tail keywords, which are normally added to pages during the natural process of writing high quality content, may generate more traffic for a website in the future.

5 Ways To Be Sure Your Website Wins With Google’s Hummingbird

1. Searchers are entering questions. Google wants to give them answers–(preferably without leaving Google.com). Add content and articles to your site that answer common questions about your product or service.

2. Google gives points for mobile-friendly websites since so many searchers are now using mobile devices. Check that your site is mobile-friendly. If it’s not, consider upgrading to a mobile-friendly theme or having a programmer create a mobile version of your website.

3. Include some but not too many text links back to your site in the form of a question (e.g. What’s the best exercise to reduce belly fat? as a text link on your website or linking back to your site). If you include too many, inevitably Google will tweak their algorithm soon to catch people trying to game the system.

4. Continue to focus on high-quality backlinks: backlinks from relevant sources, from evergreen content websites, from established, reputable online publications.

5. Play nice with Google and use Google’s platforms: YouTube, Google+, Google Hangouts.

How to Use “Motivators” To Sell Better

Whether you’re writing copy for your website, emails for your mailing list, or drafting a message for a video on your homepage, you’re selling. You’re selling your products, services or your idea.

If you’re selling, do you know why people are buying from you?

Different people buy for different reasons. If I am buying a car, I may be buying for reliable transportation to get me where I want to go. But if I’m buying a Porsche, then I’m buying more than transportation–I’m buying status and prestige as well.

Before you create your message for your site, video, emails, cold calls, etc., it’s a good idea to review the reason why people might want to buy what you’re offering.

To help, I’ve compiled a checklist of “motivators”: these are reasons why people make purchases. This isn’t a comprehensive list, but it will help as you are thinking about who you’re selling to and why you’re selling to them.

Consider how these reasons to buy might apply to your audience:

  • to be liked
  • to be appreciated
  • to look good
  • to be right
  • to feel important
  • to feel stylish
  • to make money
  • to save time
  • to save money
  • to make life or work easier
  • to be secure
  • to fit in
  • to be unique/distinct
  • to be sexy
  • to be happy
  • to feel good
  • to relax
  • to get away
  • to be attractive
  • to have fun
  • to be healthy
  • to gain knowledge or experience
  • to satisfy curiosity
  • because it’s convenient
  • out of greed
  • out of guilt
  • out of fear
  • out of insecurity

 

Think about the things you buy and why you buy them.

We buy fresh vegetables to be healthy or to lose weight. We want to be healthy to live longer. We want to lose weight to look and feel good. 

We buy perfume to smell good. We want to smell good to attract the opposite sex and enhance our appearance.

We buy insurance to be secure. We buy fuzzy slippers to be comfortable. We buy a gold-plated money clip to be distinct and feel important.

Once you understand what makes your audience buy things, you know how to sell.

With Tech Diva Media, these past couple months I’ve shifted gears from promoting designing/building websites to consulting and project management. One thing that seems to be consistent with Tech Diva Media clients is looking for someone to “simplify” online marketing and direct them to the most effective strategies for their particular market. Hence, I’m starting to add the tagline “Online Marketing Simplified” to the Tech Diva videos and blog. 

If I want to drive Tech Diva Media further, I know I need to focus more specifically on the buying motivators of my audience.

It’s not how effectively you sell it – it’s how you make it effective. 🙂