How To Make Tweetable Links In Your Blog

How To Make Tweetable Links In Your Blog

You may have noticed when reading articles on a blog that there are options to “tweet” specific lines of text on Twitter just by clicking a button. This is called a “tweetable link.”

A tweet able link is when you provide a way for people to click a link that will open up a new window for the person to post that link as a Twitter status update. The content is already provided for the, so all they need to do is click “Tweet” (or they can edit if they want to).

For example, you might see something like this in an article:

Studies show mobile friendly sites can improve customer engagement up to 85%. <Tweet This Statistic>

Why Make Tweetable Links?

If you’re posting quality content, people are often going to be compelled to share it. This is EXACTLY what you want, if you want to get your information or message out to be found by more people. Normally, you might see “share” buttons at the bottom or side of articles to share a link on Facebook, Twitter, Pinterest, Google+ or LinkedIn. However, people that use social media regularly might be more interested in sharing something specific from an article – not the whole article.

By providing a tweet able link, you’re making it easy for them to share a specific piece of content. Making your content easy to share is key to any content marketing strategy, which is part of an overall plan to drive traffic to your website.

What Do I Make Tweetable?

You can make anything tweet able, but you want to think about it from your reader’s perspective. What would make them look good if they tweeted it? Perhaps it’s a shocking statistic, a profound statement, a neat quote, specific facts or important points from your article.

You can pick one thing or 3-4 different things to make tweetable in your entire article. Too many things becomes distracting and overwhelming.

Here’s How To Make a Tweetable Link In Your Blog

Here’s a step-by-step tutorial for making a tweetable link in your blog:

    1.    Highlight the text within your article that you want to tweet and select “Copy” (CTRL-C). Tweets are limited to 140 character (including your shortened link) so your text can only be around 120-125 characters.

    2.    Use a service like Click To Tweet to convert your tweet into a shortened URL. Go to Click To Tweet and “Paste” (CTRL-V) your text into the tweet content box. Do not click Generate Link! yet.

   3.    You need to include a link back to your own website and article, but you need to shorten the link so that it doesn’t take up all of your available characters. You can use any shortening link service you wish. There’s one built in with services like HootSuite. There’s also other services like bit.ly that will shorten your URL for you.

 4.    You may want to edit your tweeted text to include some hashtags or perhaps your Twitter handle like, “via @techdivamedia

 5.    Click on Generate Link! and copy the custom URL you’re provided.

6.    Go back to your article and type in some text after your quote for your link, like, “Tweet This Statistic.”

7.    Highlight your new link text and make it a hyperlink using your formatting toolbar.

8.    When finished, you should have something like this:
Learn how to create your own tweetable links! <Tweet this!>

How do you make social media effective for your business? (Maybe it’s not worth it.)

How do you use social media for your business? How do you make it effective–or is it a waste of time for your particular audience? There are a lot of different answers to this question. You might wonder if you really need to invest time or resources into keeping up social media profiles (or paying someone to do it for you), even though it’s common to hear that it’s something that “every business needs to have” to be relevant.

I don’t believe it’s a clear cut answer for everyone, and I think it could certainly be a waste of resources for some people. So how do you decide how much to put into it, or what to share if you decide you want to be active?

In this video, I offer my opinion on this, based on working with small businesses, startups, consultants and solopreneurs. My answer isn’t a fit for everyone, but I don’t believe ANY answer about marketing is. 🙂

I’d love to know what you think in the YouTube comments.

How Effective Is Social Media for Your Business?

Social media appears to be a force to be reckoned with online. However, it can also be a huge waste of time and resources. How do you know whether it’s appropriate for your business, and what do you post about?

I recorded a 10-minute video to show you the trends of what I’m seeing working online. In this video I discuss 4 major platforms with examples from highly popular social media accounts, and what they’re doing that’s working.

 


Watch “How Effective is Social Media…” on the Tech Diva YouTube Channel

How We Search For Stuff

Hello, hello!

It’s pretty awesome to live in today’s world, no? If we want ANYTHING, we can go to the Internet and find it, from products to information to news to future mates.

If you’re using the internet to market yourself online with your website, you’ve probably dabbled in various ways to get people to find your site:

  • word of mouth
  • print ads
  • direct mail
  • paid online ads with Google, Facebook, etc.
  • paid ads in emails
  • marketing with affiliates and partners
  • search engine optimization
  • social media

…to name a few.

Have you thought about how YOU search the internet to find what you’re looking for?

Consider that you might use different search engines depending on what you’re searching:

– You might use Google to look up information.

– You might use Amazon to find a book or product you want to buy.

– You might use YouTube to be entertained or watch a demo.

– You might use Facebook to find more about someone or an event.

Having a presence in EACH of those search engines means that you have a greater likelihood of being found. You also have a different way of presenting yourself in each one.

If you show up in multiple search engines, you also build your credibility.

For example, consider that you are a marriage counselor with a private practice. Say someone is searching for books on marriage counseling on Amazon.com. They end up finding an eBook you published in the second page of results (people tend to click through to the pages of results to check out all the options more on Amazon than they do on Google). They read the description for your book, then they see you have a website. They click over to your website, where they find a YouTube video on the homepage greeting them with a personal message from you. Then they see other videos you’ve made on marriage counseling tactics. They spend 15 minutes clicking through your videos to see what you’re about. Finally, they go to your Contact page and send you an email. By now, they are familiar with you and excited to contact you because you’ve created a trustworthy impression. Having a published book on Amazon and videos on YouTube, the person sees your expertise and is now seeking you out.

Compare that with your competitor who just has a homepage with contact information.

Who would YOU want to contact?

You don’t have to be fancy to be seen and respected online. A simple welcome video saying hello can be loaded easily to YouTube. A special report on your target topic can be made into an eBook and published on Kindle.You could create an eBay store and feature your products there as well as your website.

Getting yourself online is a huge step – but to pull ahead of the competition, have a greater chance of being found and build credibility…getting yourself in multiple places is key.

If you’ve considered publishing an eBook or creating videos and getting started with a YouTube Channel but are unsure of things, send me an email. We can have a free, brief consultation to get you going in the right direction. Or, if you want professional assistance to get published and seen online, send me an email and I can send you a quote.

Loving sharing ideas,

Chelsea
(The Tech Diva)