Understand The Business
Collaborate with the SJ Morse team to understand their services, customers, industry, and goals.
◇ featured project ◇
SJ Morse Company Website Redesign
Modernizing the online presence of a trusted architectural veneer manufacturer through strategy, UX design, and visual storytelling.
The Challenge
SJ Morse Company built an exceptional reputation over decades, but their website no longer reflected quality of their craftsmanship. Navigation was difficult, services were buried, and project experience was not being showcased effectively.
- Dated visual appearance
- Limited project visibility
- Unclear service hierarchy
- Weak calls-to-action
- Mobile experience needed improvement
The Discovery Process
Define The Message
Define the key differentiators and core messaging that sets SJ Morse apart: Proven. Precision. Performance.
Build The Experience
Design a modern, intuitive website that communicates quality, showcases work, and delivers results.
Featured Screens
Homepage
Designed to establish credibility immediately and communicate value.
Services Page
Organized to help architects and contractors quickly understand capabilities.
Projects Page
Focused on visual storytelling and portfolio presentation.
The Result
The redesigned website provides a stronger reflection of the SJ Morse brand while creating a clearer path for perspective customers to explore services and request a quote.
Client Feedback
The SJ Morse team was extremely pleased with the final website and felt it accurately represented the company and its work.
— SJ Morse Company